ARE SEARCH ENGINES AND WEBSITE SEARCH ENGINE OPTIMIZATION IMPORTANT?

Absolutely! In the recent Georgia Tech Internet User Survey, respondents were asked how they find information on the Internet. A full 82% said they used the major search engines. These numbers do not include statistics about people that use directories such as Yahoo or ODP to find information. As I see, the facts speak for themselves, Search Engines Cannot be ignored, But a website which is not geared to accommodate search engines will be lost on the engines and possibly overwhelmed.

NOT JUST A LEAD, BUT A STRONG LEAD.

A person must turn on a computer, log-on to an Internet Service Provider, go to a search engine, and make a search to reach your site. I believe this person is interested on your product. If you don't make the sale, then compare your prices with your competition.

WHAT ARE THE MAJOR SEARCH ENGINES?

Since search engines are important, the more search engines our site is on, the better, right? Well, not exactly. Over 90% of this flood of people looking for information on websites come through a handful of search engines. The important ones are:

• • Google
  • Yahoo (technically a directory, it has a built-in search engine)
  • MSN
  • Lycos
  • Netscape
  • Go
  • Excite
  • AltaVista
  • Snap
  • LookSmart
  • AskJeeves
  • GoTo

There are literally hundreds of other search engines, but these are the ones that require special effort to attain those top rankings for your keyword phrases.

HOW MUCH TRAFFIC SHOULD I EXPECT FROM SEARCH ENGINES?

Of course, it depends on your site and what keywords people will use to find you. But I have seen a top ten placement for a keyword literally double a website's traffic overnight. The key is to pick your keywords wisely and then achieve at least top 30 (and preferably top 10) rankings on these all important search engines for these keywords.

HOW DO I POSITION WEBSITES ON SEARCH ENGINES?

Search Engine Optimization is an involved and intensive process under which a website is actively enhanced in order to improve its rankings on search engines for keywords and phrases.
Each search engine has different methods it follows in order to determine which sites will rank well for specific keywords and search phrases. I enhance each page on your site, as well as develop keyword rich content for the entire website, creating your web solution. I make sure all of your pages have these keywords in the required key places and frequency as well as all other necessary code, image and layout optimizations so they will rank competitively on search engines.

After the content, images, files and pages have been properly optimized and analyzed to ensure optimal results. I begin to actively submit your new web solution to human-managed directories such as Yahoo and the Project. Alongside directories, I submit and entice search engines to visit, index and list your web solution according to your needs.

Initially, I manually submit your web solution to the search engines in a condensed period of time. I do not submit your website using automatic submission tools as these more often than not, will get your website black listed with most search engines. Each Search Engine has its own guidelines, methodologies, technologies and rules to indexing. I take the time to know and understand these rules and rein them to your advantage. After the initial submission stage is complete I begin to monitor the website, its ranking and visits and adjust each page as needed as well as resubmit the web solution to realize optimal results in minimal time. This process is revisited periodically to ensure constant results.

Contact me for more information, an initial consultation on search engine positioning, ranking and optimization: